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American sports habiliment and accessories company

Under Armour, Inc.
Type Public

Traded as
  • NYSE: UAA (Class A)
  • NYSE: UA (Grade C)
  • S&P 500 components (A & C)
ISIN US9043111072
US9043112062
Industry Textile, sports equipment
Founded 1996; 26 years ago  (1996)
Founder Kevin Plank
Headquarters Baltimore, Maryland, U.Due south.

Surface area served

 Worldwide

Fundamental people
  • Kevin Plank
    (Executive Chairman)
    Patrik Frisk
    (President and CEO)
Products Footwear, sportswear, clothing, toiletries
Revenue Increase US$5.27 billion (2019)

Operating income

 Increase United states$236.77 million (2019)

Cyberspace income

 Increase US$92.xiv million (2019)
Total assets Increase US$4.84 billion (2019)
Total equity Increase U.s.$2.15 billion (2019)

Number of employees

 16,400 (2019)
Website underarmour.com
Footnotes / references
[1]

Nether Armour, Inc. is an American sports equipment visitor that articles footwear, sports and casual apparel.[ii] Under Armour's global headquarters are located in Baltimore, Maryland, with boosted offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Djakarta, London, Mexico Urban center, Munich, New York Urban center, Panama Metropolis (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.[3]

History [edit]

Early history [edit]

Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-former former special teams captain of the University of Maryland football team. Plank initially began the business concern from his grandmother's basement in Washington, D.C.[4] He spent his fourth dimension traveling along the Eastward Coast with nothing but wearing apparel in the torso of his car. His starting time squad sale came at the end of 1996 with a $17,000 sale. From his grandmother's basement, Plank moved to Baltimore. Subsequently a few moves in the city he moved to his current headquarters in Tide Signal.[5]

As a fullback at the Academy of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn nether his jersey; however, he noticed that his compression shorts worn during do stayed dry. This inspired him to make a T-shirt using wet-wicking synthetic textile.[6] Afterward graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and lite.[4] Major competing brands including Nike, Adidas and Reebok would before long follow in Plank's footsteps with their own wet-wicking apparel.[seven] Plank opted to use the British spelling "armour" in the visitor proper name because the cost-costless vanity number was notwithstanding available for that version.[eight]

People began to take observe of the brand when a forepart-page photo of United states Today featured Oakland Raiders quarterback Jeff George wearing an Nether Armour mock turtleneck. Following that front folio, Under Armour's beginning major sale came, when an equipment director from Georgia Tech requested 10 shirts from Plank. This deal opened the door to contracts with NC Land, Arizona Land, and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase.[6] That aforementioned year, Nether Armour launched with several new clothes lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.[6] Past the cease of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company.[6] In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts.

Growth [edit]

Nether Armour received its first big interruption in 1999 when Warner Brothers contacted Nether Armour to outfit ii of its feature films, Oliver Stone'southward Any Given Sunday and The Replacements. [4] In Any Given Sunday, Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. Leveraging the release of Whatever Given Sunday, Plank purchased an ad in ESPN The Magazine. The ad generated close to $750,000 in sales.[ citation needed ]

UA Corporate function in Canada

The following year, Under Armour became the outfitter of the new XFL football game league, gaining fifty-fifty more than attending during the league's debut on national boob tube.[half dozen] In 2003, consumer sector focused individual disinterestedness firm Rosewood Capital invested $12 million into the company.[ix] The same year, the visitor launched its beginning television set commercial, which centered on their motto, "Protect this business firm."[4] The company IPO'd on the NASDAQ in November 2005, raising $153m of uppercase.[x] In late 2007, Nether Armour opened its first full-line total-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.[11]

It has as well opened several specialty stores and manufacturing plant outlet locations in Canada, People's republic of china, and 39 states including the opening of its first Make House in Baltimore in 2013 and 2d Brand Firm in Tyson'south Corner, Virginia.[12]

In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance under which the visitor would accept a pregnant presence at several venues and events nether the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken Globe Series.[xiii]

UA Brand House at Disney Springs

The company is reported to be the major commercial sponsor for the reality TV bear witness Duck Dynasty and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson.[14]

Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. The United states speedskaters were losing while wearing the new Mach 39 speedsuits, merely when they reverted to the previous model suits, the skaters continued to lose. Although in that location did not announced to be a design flaw in the arrange that acquired the poor results, the news of the suits caused Under Armour stock to drib 2.38%.[15]

The company, offer a reported Us$250,000,000 over 10 years, also bid difficult over Nike to sign NBA MVP Kevin Durant to an endorsement deal. Yet, Nike ultimately re-signed Durant subsequently agreeing to structure a contract, offer US$300,000,000.[16]

On Jan 21, 2014, it was announced that the University of Notre Matriarch and Under Armour had come to terms with providing uniforms and able-bodied equipment for the university. This ten-year deal was the largest of its kind in the history of college athletics and became effective July one, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The visitor's share toll soared 62.5% that year.[sixteen]

Later on its November 2013 acquisition of digital app maker MapMyFitness for United states$150,000,000, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475m, every bit well every bit the fettle app maker Endomondo for US$85,000,000.[17] [18]

On January vi, 2016, Under Armour announced a strategic partnership with IBM to utilize IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.[19]

On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League, starting with their 2016 season.[20] [21]

On May 26, 2016, Under Armour and UCLA appear their plans for a 15-year, $280 million contract, making this the largest shoe and apparel sponsorship in NCAA history.[22]

In July 2016, Under Armour leased the 53,000-square-foot (4,900 grand2) infinite formerly occupied by FAO Schwarz on New York's 5th Avenue. FAO Schwarz had been paying $20 one thousand thousand in rent.[23]The store's opening, originally planned for 2019, was pushed back to 2021.[23] [24] Under Armour and then announced in March 2021 that it was planning on subleasing approximately half of the overall infinite.[25]

Depot of the Nether Armour German subsidiary

On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball game to become the official on-field uniform provider of the MLB, beginning in 2020.[26] Nether Armour volition replace Purple, who has been MLB'south compatible provider since 2004. Even so, in May 2018, it was reported that Nether Armour would be backing out of the bargain with MLB, in order to save the visitor around $50 1000000. Nike would instead become the on-field uniform supplier of the league.[27] MLB's bargain with Nike became official on January 25, 2019.[28]

Under Armour has a partnership with NBA athlete Stephen Back-scratch, who is considered to be the "face of their footwear line".[29] Originally signed to Nike, Curry joined with Under Armour in the 2013 offseason.[xxx] Every bit Curry became a ii-fourth dimension NBA About Valuable Player Award winner and one of the well-nigh popular athletes in the world, sales of his shoes accept become a major factor for the Under Armour brand, with stock prices rising and falling based on the success of the Curry shoe line.[31] [32]

Under Armour has a partnership with PGA golfer Hashemite kingdom of jordan Spieth, who has won three majors then far (the 2015 Masters, the 2015 U.S. Open up and the 2017 Open up Championship) and has recently launched his own golf shoe, "Spieth 1."[33]

On October 10, 2018, Under Armour appear that information technology has signed Philadelphia 76ers centre Joel Embiid to a sneaker endorsement deal.[34]

In October 2019, Kevin Plank appear he would be stepping down by 2020, and COO Patrik Frisk would succeed him as CEO in Jan 2020.[35] [36] In July 2020, the company received Wells Notices from the U.S. Securities and Exchange Commission, Mr. Plank the Nether Armour's CEO, David Bergman. The notices are the result of its accounting revelations for the years 2015 and 2016 and "pull forward" sales for the same period.[37] The same calendar month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.6 million. As a consequence of the COVID-19 pandemic, Under Armour had to close its physical stores earlier that same yr. Despite the revenue decline, information technology still fared better than the analytic predictions, which had previously estimated profits of $541 one thousand thousand in sales for Q2.[38]

Finances [edit]

For the fiscal year 2018, Under Armour reported losses of US$46 million, with annual revenue of US$iv.977 billion, an increase of nine.9% over the previous fiscal cycle. Nether Armour's market capitalization was valued at over United states of america$10.7 billion in November 2018.[39]

Year Revenue
in mil. United states of america$ 		Net income
in mil. US$ 		Total Avails
in mil. United states of america$
2005 281 14 204
2006 431 39 289
2007 607 52 391
2008 725 38 488
2009 856 46 546
2010 1,064 68 675
2011 1,473 96 919
2012 1,835 129 1,157
2013 two,332 162 1,578
2014 3,084 208 2,095
2015 three,963 233 two,866
2016 4,833 198 iii,644
2017 4,989 -48 4,006
2018 4,977 −46 four,245
2019 5,267 92 4,843

Products [edit]

UA ArchiTech shoes

UA cap

Products manufactured past Under Armour include able-bodied shoes,[xl] t-shirts, jackets, hoodies,[41] pants, leggings, shorts,[42] athletic bras, athletic bags, confront masks and accessories such as bags,[43] gloves, caps and protective gear.[44]

Under Armour also produces American football game, basketball game[45] and soccer[46] [47] uniforms, among other sports.

Early products [edit]

The expansion of Nether Armour's production lines, such every bit TurfGear, AllseasonGear, and StreetGear put Nether Armour at the forefront of the emerging functioning clothes industry.[4] In 2003, Under Armour launched their Women's Performance Gear production line.[four]

Contempo releases [edit]

Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.[48] This line claims to misemploy and re-circulate rut around the wearer's torso using ceramic pulverisation. This was purportedly designed and then that the wearer'southward rut signature volition non exist picked upward. Under Armour also had released a production with scent command applied science in 2012 titled, "Nether Armour Odour Control". This line claims to be designed so that the wearer's scent cannot be detected.[49]

Nether Armour is inventing a new type of shirt chosen "Coldblack," which is designed to reflect heat and keep athletes absurd in the sun.[50] Under Armour has come out with new styles for football uniforms. In Oct 2012, Under Armour created "The Wounded Warrior" project for football uniforms.[51] The University of Hawaii and Boston College wore the star-studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on Oct 27, 2012, also when Hawaii played UNLV on November 24, 2012.[51]

The visitor produces the Speedform shoe in a Chinese bra manufacturing plant. Information technology has no insole and lilliputian stitching. Shoes are Nether Armour's fastest growing product line, growing 31% from 2011 to $239 one thousand thousand in sales in 2012.[52]

In 2018, Nether Armour launched two new pairs of connected running shoes at CES. Within each shoe is a Bluetooth module, accelerator and gyroscope.[53]

In November 2020, Nether Armour announced a new brand in partnership with NBA star Stephen Back-scratch called the Curry Brand.[54] The launch of this new make follows Under Armour's recent quarterly earnings, resulting in $one.43 billion in revenue, which was flat in comparison to 2019.[55]

Recalls [edit]

On April 29, 2009, the United States Consumer Products Safety Commission announced a voluntary call up of all Under Armour make athletic cups. The cups might pause when hit, posing a take a chance of serious injury. They were sold from January 2006 to March 2009.[56]

On November 3, 2011, the United States Consumer Products Safety Commission appear a voluntary remember of all Under Armour Defender chin straps. The straps pose a laceration gamble when a thespian contacts the metallic snap. They were sold from January 2008 to September 2011.[57]

Sales [edit]

In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. Revenue has grown steadily by xxx% from 2010 to 2014.[58] As of January 28, 2016, the quaternary quarter net revenues for 2015 increased 31% to $i.17 Billion while the full twelvemonth net revenues increased 28% to $3.96 Billion. Based on these numbers, Nether Armour has updated its 2016 net revenues outlook to approximately $four.95 Billion (+25%).[59]

[edit]

UA Give Back is Nether Armour's effort to get involved in different facets of the earth community. They have different branches in their organisation that specialize in each crusade that Nether Armour supports. They consist of the UA Ability in Pinkish, UA Freedom and UA Win Global.[60]

UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer.[61] UA Freedom is an Nether Armour programme that supports the efforts of the Wounded Warrior Projection whose mission is to laurels, heighten awareness, and aid wounded veterans and military service members.[62] UA Win Global is a children's athletics program which focuses on "underserved communities" past enhancing play areas, investing in sports programs and providing support for sports coaches.[63]

As of 2012, Nether Armour was the sponsor of the Baseball Manufactory'south "Premium Video Program", which holds more than than 100 events for youth athletes beyond the United states annually.[64]

After ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube.[65]

Marketing [edit]

Nether Armour promotes its products past sponsorship agreements with many celebrity athletes, professional teams and college able-bodied teams, a field in which information technology competes with other sports apparel companies.[66] [67]

One of its most fiscally benign marketing strategies has been its collaboration with wrestler-turned-celebrity, Dwayne "The Stone" Johnson, who has become the face of the company since Jan 2016.[68]

Under Armour also markets its products through production placements:

  • Any Given Sunday: Signed on to provide their apparel to Oliver Stone'southward picture. The central scenes that featured Under Armour gave the products relevancy in the sporting nation. This product placement led Kevin Plank to place an ad in ESPN the Magazine to capitalize on the national exposure.[4]
  • The Challenge (Seasons xv–nowadays): Under Armour provides the contestant'south jerseys for them to wearable when they are in competition.[69]
  • The Replacements [4]
  • The Wire: Nether Armour is prominently featured in the Baltimore-set HBO series.[70]
  • Under Armour products have besides been featured in the Marvel movies (Avengers series, Fe Man series, Captain America serial, etc.).[71]
  • House of Cards: Under Armour running gear is depicted.[72]
  • Bad News Bears: The Yankees wear Under Armour gear.
  • The Blind Side: Michael's football team and Lily's volleyball team vesture Under Armour gear.[73]
  • 22 Jump Street: The Metro Urban center State Academy Statesmen football team wears Under Armour gear.[74]
  • Million Dollar Arm: Dinesh and Rinku habiliment Under Armour gear.
  • The Gambler: The basketball teams wearable Nether Armour gear.[75]
  • Gridiron Gang: The Mustangs wearable Under Armour gear.[76]
  • Focus: The football teams in the pic clothing Under Armour uniforms.[77]
  • The Dark Knight Rises: The football teams in the flick wear Under Armour uniforms.[78]

[edit]

Controversies [edit]

UA Fitness Performance Center and historic landscape covering [edit]

The historic lobby floor pictured in 1933, is now covered by artificial turf for the UA Fitness Operation Eye

In 2015, Under Armour released plans for their new Under Armour Fettle Performance Middle powered by FX Studios at the Depository financial institution of America Building at ten Low-cal Street in Baltimore. The Fitness Functioning Center is planned to have place in the building'south lobby, roofing historic murals of Baltimore's history past art deco artist Hildreth Meiere with artificial turf floor. This plan has been seen as controversial due to the fact that Kevin Plank, Nate Costa (president of FX Studios) and programmer Cary Euwer used land and federal tax credits to restore the historical building, yet the historical murals are beingness covered up past turf flooring.[79] Many historians and local Baltimoreons take expressed public outcry that the blueprint should be reconsidered and the murals should exist saved.

Trophy hunting video [edit]

In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American adult female named Sarah Bowmar.[80] [81] In August 2016 a video filmed past Bowmar, showing her husband spearing a acquit and then rejoicing that he had hit it, went viral. The bear was found dead the adjacent day.[fourscore] [82] Under Armour was heavily criticized worldwide and equally result, the company ended its contract with Bowmar a few days after the video became known.[fourscore]

Trump endorsement and public boycott [edit]

Plank expressed support for President Trump in February 2017.

On Feb 7, 2017, two weeks into the presidency of Donald Trump, CEO Kevin Plank expressed his back up for the assistants and its friendliness to corporations.[83]

Numerous athletes contracted with Nether Armour also spoke out in opposition to Plank's statements. Stephen Curry, the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions practise not reflect his values.[84] Dwayne Johnson voiced disapproval with the CEO's personal attitudes being reflected onto the company'south partners and employees.[85]

On Feb 15, eight days following Plank's statements, Plank took out a full-page ad in the Baltimore Sun to analyze his position and that of the company. The alphabetic character acknowledged that he had used "a pick of words that did not accurately reverberate my intent" and described how his company valued diversity, entrepreneurship and task creation. He condemned the administration's ban on travel to and from seven primarily Muslim nations, calculation "nosotros volition bring together a coalition of companies in opposition to whatsoever new actions that negatively impact our squad, their families or our community."[86]

In a statement issued to reporters on June 2, Plank deplored the Trump Assistants's conclusion to withdraw the Us from the Paris understanding:

We at Nether Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Sustainability has ever been part of our Deoxyribonucleic acid: it's integral to how we live and work and is essential to our surroundings. As a business concern leader concerned with creating American jobs, I disagree with the conclusion to get out the Paris accord.[87]

On August xiv, 2017, Plank removed himself from President Trump's Manufacturing Jobs Initiative Council,[88] following backlash over Trump's response to the events in Charlottesville, Virginia.

Fireproofing and flammability [edit]

In June 2018 a Facebook postal service and subsequent Reddit thread emerged stating that Nether Armour clothing was combustible and resulted in astringent burn injuries to a child.[89] At present in that location has been no public statement from the company, and public debate seems to circle around the question of what is singled-out almost fireproof clothing, flammability, and risk of burn injury. This was found out to be false.

Though no recall was issued, a 2018 study establish that Under Armour'southward material was more likely to consequence in a burn injury of the wearer than most other undergarment materials.[90]

Federal probe [edit]

In November 2019, the U.Due south. Securities and Substitution Committee fabricated public that Under Armour's accounting policies had been under scrutiny for more than than two years.[91] In July 2020, the company confirmed that the U.Southward. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016.[92]

See also [edit]

  • List of Under Armour sponsorships
  • Under Armour All-America Baseball Game
  • Under Armour All-America Game

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External links [edit]

  • Official website Edit this at Wikidata
  • Business data for Under Armour:
    • Google Finance
    • Yahoo! Finance
    • SEC filings

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